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Serotta
La Bicicleta is honoured to be associated with Serotta. As only the second Serotta dealer in the UK, we aim to bring the Serotta experience to a wider market.
The Serotta story began in 1972 in London. A young Ben Serotta moved to London to study frame building at Witcomb Lightweight Cycles in London. The first Serotta bicycle debuted on the international scene in 1977, ridden by Bill Watkins in the World Championships.
To be continued
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